There are some basic and extremely handy methods for search engine optimisation that can be implemented by web designers and those who have created their own websites but can't figure out how to get better rankings. This will give a list of the ten most common and most useful ways you can optimise your own site quickly and help improve your overall results.
Keywords
Keywords are the words and users type into Google when they are looking for something on the net. You will need to choose about ten words that will direct the right traffic to your site, although they can be less or more than ten words because Google will scan only 63 characters. This is in a meta tag in the section of the HTML code.
Page Title
Name all your pages properly. The title is taken into consideration when the robots are crawling a website to return the pages that people will be most relevant to the user. The title of the page should be in the
section of the HTML and also in the page.<br />
<br />
Meta Description<div class="googleright"><script type="text/javascript"><!--
google_ad_client = "pub-2907974803424692";
/* 336x280, created 6/23/11 */
google_ad_slot = "3818411811";
google_ad_width = 336;
google_ad_height = 280;
//-->
</script>
<script type="text/javascript" src="http://pagead2.googlesyndication.com/pagead/show_ads.js"></script></div><br />
This meta description tag is where you can describe your site in about 140 characters. This will show up in search results so it's important that you choose the words carefully to show people exactly what they are clicking on. Spamming and bad content can lead you to being blacklisted from some search engines.<br />
<br />
Backlinks<br />
These are quite simply links that lead from another external page to your site. Backlinks can be from articles, other sites, blogs, videos, social media etc... The higher quality a backlink is (as in the higher PageRank is has) will assist your site in increasing it's rankings. So it's important to focus on high quality backlinks.<br />
<br />
Use XML Sitemaps<br />
These are more important to have when the website is large but it doesn't do any harm trying to make a crawler's job easier. XML Sitemaps allow robots to get the content and relevancy of your site more quickly.<br />
<br />
Unique Content<br />
Keep your content original. Duplicated content will be detected and ultimately be detrimental to your rankings.<div class="googleleft"><script type="text/javascript"><!--
google_ad_client = "pub-2907974803424692";
/* 336x280, created 6/29/11 */
google_ad_slot = "8722659990";
google_ad_width = 336;
google_ad_height = 280;
//-->
</script>
<script type="text/javascript" src="http://pagead2.googlesyndication.com/pagead/show_ads.js"></script></div><br />
<br />
Anchor Text<br />
This is the text in a hyperlink. It is ranked highly in SEO as it leads to highly relevant links to the right content on the right page. Use keywords in your anchor text when backinking from other sites, rather than using images or graphics or the classic 'click here'.<br />
<br />
Update Content<br />
Keep your content up to date where possible. SEO or not, having frequently updated content will show crawlers how active your site is and will lead to better results. Again, it is extremely important to keep content completely original and relevant and avoid updating just for the sake if it.<br />
<br />
Headers<br />
Headers are read by search engine robots for content and should be used with keywords and descriptive titles to help the crawlers index your most relevant pages.<br />
<br />
Be Patient<br />
SEO can take time so don't expect results to be immediately apparent. Expect to wait for a few weeks or months for good results to appear, depending on how high the competition is.<br />
<br />
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script_url += '§ion=' + encodeURIComponent('dd');
script_url += '&transform=' + encodeURIComponent('1');
script_url += '&lang=' + encodeURIComponent('en');
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